Business Intelligence on Retailing, Franchising, and Consumerism in China

Chinese E-commerce Firm Eyes Billions By 2015

According to Yan Xiaobing, vice president of the Chinese e-commerce website, the company aims at the retail sales of nearly CNY100 billion by the end of 2015.

Based on information provided by China National Commercial Information Center, now has a CNY75.85 billion scale and an average growth rate of 145.47%, ranking the first among Chinese e-commerce enterprises.

Yan said currently has over 100 million registered users, their daily views are over 200 million, and their daily orders are over one million. By the first quarter of 2013, had allegedly gained 43.4% market share in the Chinese B2C market.

During the first quarter of 2013, its sales of home appliances products increased by 155% year-on-year.

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