Business Intelligence on Retailing, Franchising, and Consumerism in China

Coca-Cola Announces Greater China Executive Change

David Brooks, president for Coca-Cola Greater China and South Korea, has become chairman of Greater China and South Korea.

Coca-Cola has confirmed the news and said that starting from July 1, 2013, Atul Singh, president for Coca-Cola India and Southwest Asia, will be vice president of Coca-Cola Pacific Group, leading businesses in India, Southwest Asia, Greater China, and South Korea. Singh will report to Ahmet C. Bozer, president of Coca-Cola International; while Brooks will report to Singh.

Commenting on the personnel adjustments, Coca-Cola said they plan to integrate resources and further improve the positions of Chinese mainland and Indian markets in the Pacific area and the worldwide market. This is reportedly an important part for the rapid realization of the company's "2020 Vision".

In 2010, Coca-Cola's turnover was USD100 billion. The "2020 Vision" aims to double the performance. The company believes that the Chinese mainland market will play an important role in achieving the target and they implemented corresponding measures like enhancing investment in the marketplace.

Statistics provided by the market research firm Euromonitor revealed that by sales of soft drinks, Coca-Cola topped the Chinese mainland market in 2012 with the market share of 15.7%, followed by Master Kong with the market share of 12.8%. For carbonated drinks, Coca-Cola also ranked the first with the market share of 63.1%, followed by PepsiCo with the market share of 28.1%.

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