Business Intelligence on Retailing, Franchising, and Consumerism in China

Muji Aims At Over 100 Stores In China By End Of 2013

Japanese chain retail brand Muji announced plans to accelerate its expansion in China by opening about 40 new stores in 2013 and it is expected to have over 100 outlets in the country by the end of 2013.

According to Wang Wenxin, managing director of Muji, the company currently has over 70 stores in China, of which about 30 were opened last year. During 2013, the company plans to open about 40 new stores in the country. In addition, their new flagship store in Shanghai will soon be launched and products sold in this flagship store are priced 20% more than those in ordinary stores.

But due to the impact brought by e-commerce and the decrease of consumption in 2012, the retail industry suffered low growth rate and the Japanese retailers experienced serious setbacks. To handle this situation, Muji has apparently made these store adjustments.

Wang said though the results of Muji China were affected to a certain extent, they still gained over 50% sales increase in the first half of 2013 by making product adjustments.

Muji said in its future expansion, the company will focus more on the development in second- and third-tier cities in China.

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