Business Intelligence on Retailing, Franchising, and Consumerism in China


Bottega Veneta Opens New Store At Seasons Place In Beijing

The luxury fashion brand Bottega Veneta has announced the launch of a new store in Seasons Place in Beijing.

With an area of 733 square meters, the new store is reportedly Bottega Veneta's largest specialty store in Asia. It provides a wide range of products, including bags, small leather products, clothing, shoes, fine jewelry, glasses, perfumes, and home supplies.

Designed by Tomas Maier, creative director of Bottega Veneta, the new store is full of creativity from the ceiling to the floor. It has palm wood and iron vertical skylights, carefully crafted showcases, suede on the wall, furniture made of goat hair, and New Zealand wool carpet. With a khaki color, it creates a graceful and relaxing shopping environment for consumers.

Maier said they are glad to open this new store in Beijing, which is a unique and attractive city. The local consumers in Beijing love Bottega Veneta's products, especially the craftsmanship and understated refinement presented by the brand. With the opening of this new store, they hope that every customer steps in the store can enjoy the spacious and private environment and have fun in selecting their products.

Marco Bizzarri, chairman and executive president of Bottega Veneta, said that the company opened their first specialty store in Beijing in 2007. Over the past few years, Bottega Veneta had rapid development in Beijing and established strong partnerships. They are glad to open this new store in Seasons Place. They are proud of the incomparable quality and extraordinary luxury shopping experience provided by Bottega Veneta; meanwhile, they appreciated the recognition of Chinese consumers.






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