Business Intelligence on Retailing, Franchising, and Consumerism in China

Mango To Launch Clothing Megastore In China

Mango logo

Spanish fashion brand Mango announced a new retailing model focused on megastores around the world, and its first megastore in China will soon be located in Shanghai.

The megastore concept features large stores-in-store with areas from 500 square meters to 1,500 square meters in shopping malls. It includes the latest series of fashion products under various brands of Mango, providing one-stop shopping experience to consumers.

In 2013, Mango plans to open its largest European megastore in Munich, Germany, with an area of 2,300 square meters. Meanwhile, the company will open its largest Mango store in Ankara, Turkey, with an area of 3,000 square meters.

Apart from promoting the new megastore retailing model, Mango will expand its Chinese businesses by launching H.E. by Mango and Mango Kids brands in the country. H.E. by Mango was established in 2008 and it is committed to creating modern fashion for men. The H.E. by Mango series now has 96 stores in 27 countries and regions, including Spain, Germany, France, and Russia. It plans to add 30 new retail stores in 2013. The first H.E. by Mango flagship store in China will be opened in Jing An Kerry Centre, a new fashion landmark in Shanghai.

Mango Kids targets children between three and twelve. This series not only includes basic apparel, but also fashion clothing for children. Mango Kids has its own designer team, and established a management and procurement system for new products.

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