Business Intelligence on Retailing, Franchising, and Consumerism in China

Lawson Opens First Convenience Store In Beijing

Japanese convenience store chain Lawson formally opened its first outlet in Beijing in Xicheng district.

The company says the opening of this new Lawson convenience store will enhance the business model variety in Xicheng district, improve the quality and scale of community convenience business sites, and provide convenience to the daily life of local people. To ensure the smooth locating of this project, the district government of Xicheng has been tracking the progress and provided a series of support from site selection, registration to store opening.

According to the planning of Lawson, the company is expected to open 300 chain stores in Beijing and establish the city as its regional headquarters in North China.

By the end of June 2013, Lawson had 11,738 chain stores in the world, including 368 in China. Those Chinese stores were mostly located in Shanghai, Chongqing, and Dalian.

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