Business Intelligence on Retailing, Franchising, and Consumerism in China


Fonterra Plans To Milk China For 30 More Pastures

New Zealand-based Fonterra Co-operative Group has announced plans to build 30 pastures in China before 2020.

Apart from the large-scale pasture investment, the company also plans to launch its own-brand infant formula in the country, instead of merely supplying raw materials to other milk powder makers.

Qin Min, vice president for Fonterra Greater China, said that the company will build five or six group pastures, including 30 pastures. Each group will have five or six pastures, which can establish scale effect in feed supply and pollutants management. According to Qin, Fonterra aims at milk capacity of one billion liters in China.

Qin also revealed that apart from the existing raw material supply business, the company will enhance the promotion of its consumer goods business during the second half of 2013, including launching its own brand of infant formula. Qin said although China has pollution problems, its milk cow health and milk quality in pastures is as good as that in New Zealand.

Fonterra currently has five pastures in Hebei province, and it is planning its second pasture group in Shanxi.






Be the first to comment on "Fonterra Plans To Milk China For 30 More Pastures"

Leave a comment

Your email address will not be published.


*




  Other China News

ChinaTechNews.com:

AutoNavi, Delphi Reach Deal

Hisense's Net Profit Down 47.39% In First Three Quarters Of 2017

Airbnb China Head Resigns

DMG To Buy China Rights Of Forbes Brand


GreenChinaTech:

Chinese Electric Bus Manufacturer Lands USA Deal

American Electric Car Manufacturer To Build In China

U.S. Clean Water Company Makes Chinese Inroads

GE Will Promote Wind Power Through New Chinese Education Center


ChinaSourcingNews.com:

JD To Build Global Logistics Headquarters In Xi'an

Wumart, AGS Sign Agreement For Seafood Direct Procurement

India Gains Second Factory From China's Xiaomi

85% of Indian Staff To Lose Jobs At China's LeEco