Business Intelligence on Retailing, Franchising, and Consumerism in China

Forever 21 Opens New Store In Shenzhen

American popular fashion chain Forever 21 has opened a new store at the Coastal City shopping mall in the Nanshan district of Shenzhen.

This is the brand's third store in mainland China, following the two opened in Beijing and Shanghai.

With a retail area of over 2,016 square meters, the new Forever 21 Coastal City store provides various shopping options for consumers, including Love21 for modern ladies; 21MEN fast fashion brand for people of all ages; the beautiful Love & Beauty; and Forever 21 underwear and shoes.

With a similar positioning with H&M and Zara, Forever 21 is a popular fashion brand in America. Its target customers are urban people between 20 and 30. Forever 21 has over 500 chain stores around the world and its sales are among the top ten in America.

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