Business Intelligence on Retailing, Franchising, and Consumerism in China

Mammut Opens First Southwestern Chinese Store In Chengdu

The outdoor sports supplies brand Mammut has located its first retail store in the southwestern region of China in Chengdu, Sichuan.

This marks the brand's important step in exploring the Chinese southwestern market, following its entry into China's northern regions in Beijing, Liaoning, Jilin, Heilongjiang, and Xi'an.

As a leading outdoor sports brand, Mammut is loved by professionals and outdoor sports enthusiasts. At present, this brand has set up subsidiaries in Germany, Norway, Japan, Korea, the United Kingdom, and the United States; and it has established sales networks in over 40 countries around the world.

Over recent years, the Chinese outdoor sports market has developed rapidly, and participants in mountaineering, hiking, trail running, rock climbing, and ice climbing also saw fast growth. With rich mountain resources, Sichuan is considered the outdoor sports paradise in China. The opening of this new store in Chengdu allows Mammut to contact consumers in southwestern China; meanwhile, outdoor sports lovers in Sichuan will be able to enjoy the quality and convenient services provided by this brand.

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