Business Intelligence on Retailing, Franchising, and Consumerism in China


Apple To Open Fourth Retail Store In Beijing Next Month

According to reports in Chinese local media, Apple's fourth retail store in Beijing is currently finishing its renovations and is expected to open in mid-December 2013.

Located at China Central Place Luxury Walk in the city's Chaoyang District, the new Apple store has an area of 1,000 square meters. It will reportedly become the largest Apple flagship store in Beijing.

Apple is also preparing for the opening of several more stores in China, and its senior managers are participating in store manager training.

Apple currently has three retail stores in Beijing. In addition, the company has four stores in Shanghai, one in Shenzhen, one in Chengdu, and three in Hong Kong.

In 2013, China became one of the first markets to have Apple's latest iPhone and iPad products.This was impressive because China in the past usually received its latest devices months after other global markets had received their Apple products.






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