Business Intelligence on Retailing, Franchising, and Consumerism in China

D.Phone's Fast Expansion Now Includes More Beijing Outlets

China's leading mobile phone retail chain D.Phone announced plans to open five new stores in Beijing's Yanjiao area in December 2013.

By the end of 2013, D.Phone is expected to have over 170 chain electronic stores in Beijing. Facing the rise of various e-commerce websites, D.Phone says it continues its stable expansion and further enhanced its market share advantage in the Chinese smartphone sales market.

Qi Feng, senior vice president of D.Phone, said that by the end of 2013, the company's store network will cover 16 administrative districts in Beijing. At present, the company has gained deployment advantages in first-tier commercial areas such as Gongzhufen and Zhongguancun. During 2013, D.Phone further improved its channel capacity by entering emerging commercial areas.

In 2013, China's e-commerce industry had rapid development; however, it did not impact the sales performance of D.Phone. In the first three quarters of 2013, the company maintained sales growth over last year. Meanwhile, the number of its stores in Beijing increased from 150 at the beginning of 2012 to over 170. By seizing the shopping experience advantage of physical stores, D.Phone continued its expansion despite the challenges brought by e-commerce.

Qi said, as a traditional communications chain retailer, D.Phone has advantages in product prices, purchase services, and after-sales services.

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