Business Intelligence on Retailing, Franchising, and Consumerism in China


7-Eleven Opens Two New Stores In Chongqing

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7-Eleven will reportedly open two new stores in the city, marking the brand's formal entry into Chongqing.

According to information from the management committee of Chongqing Liangjiang New Area, the two new stores will be located in the city's Jiefangbei and Shapingba areas, respectively. The two new stores have completed decoration and all shelves and equipment have been fixed. The one in Jiefangbei will have dining tables and chairs inside the store where customers can enjoy the food bought from the store.

A representative from Xinjiu Business Development Company, the operator of 7-Eleven in Chongqing, said that Chongqing 7-Eleven will offer cooked food specially developed for the taste of local consumers. Customers will be able to add various seasonings by themselves after they purchase the basic staples from 7-Eleven staff.

The representative also revealed that in January 2014, 7-Eleven will open an additional store in Chongqing's Guanyinqiao area. Meanwhile, the company is seeking locations for more stores.

Chongqing 7-Eleven has reportedly signed strategic cooperation agreements with over 100 local enterprises in various sectors, including food and logistics.





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