Business Intelligence on Retailing, Franchising, and Consumerism in China


Walmart's Chinese E-Commerce Website Hits New Highs

According to Yu Gang, chairman of Yihaodian.com, this Chinese B2C e-commerce website realized sales of CNY11.54 billion in 2013.

At the same time, Yu announced the company's five major strategies for 2014, which are category expansion, mobile business acceleration, regional expansion, business model innovation, and big data application implementations.

Yu revealed that by the end of 2013, Yihaodian.com achieved online sales of 3.4 million stock keeping units, which was twice as that of 2012. Meanwhile, the number of their registered users increased from 29 million at the end of 2012 to 57 million.

As Wal-Mart's e-commerce subsidiary in China, Yihaodian.com gained excellent performance in the imported food market. From January to November 2013, Yihaodian.com's sales of imported milk accounted for 37.2% of total imported amount in China.

At present, Yihaodian.com has established operating centers in Quanzhou, Fujian province, and Jinan, Shandong province. The company also built an automation B2C e-commerce warehouse in Hongmei, Guangdong province, which is claimed to be the largest of its kind in South China.

While maintaining its development in Shanghai, Yihaodian.com accelerated its expansion in first- and second-tier cities across China. Its sales in Beijing, Tianjin, and Tangshan achieved an annual growth of 162%; its sales in Guangzhou and Shenzhen increased by 169% year-on-year; its sales in southwestern China increased by 136%; and its sales in Central China increased by 209%.






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