Business Intelligence on Retailing, Franchising, and Consumerism in China

Nestle Appoints New Head For Greater China

Nestle announced that Roland Decorvet, who has been working as chairman and chief executive officer of Nestle Greater China since March 2011, decided to depart the company, and John Cheung has been appointed as new chairman and chief executive officer of Greater China, effective May 1, 2014.

Decorvet joined Nestle Group in 1991 and previously served as chief executive officer of Nestle Pakistan and Afghanistan and Nestle Switzerland. After that, Decorvet was appointed chairman and chief executive officer of Greater China in March 2011.

During Decorvet's 3-year term of office, Nestle gained obvious growth in various categories in Greater China. The company also established joint venture partnerships with Chinese local food makers Yinlu and Hsu Fu Chi.

As replacement for Decorvet, Cheung previously worked as Greater China president of Nestle's Wyeth nutrition business. Cheung joined Nestle Group in 2012 when Nestle acquired Wyeth nutrition business from Pfizer.

Nestle said that as the leader of Wyeth nutrition business in China, Cheung successfully established Wyeth as a popular and reliable leading brand, disregarding the intense competition in the baby nutrition sector. With a professional background and courageous leadership, he understands the Chinese consumers and market, which helps him guide and develop Nestle's businesses in China.

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