Business Intelligence on Retailing, Franchising, and Consumerism in China

Gome, Microsoft Team To Open 800 Tablet Experience Centers

Chinese electronics and home appliances retailer Gome and Microsoft China jointly announced their tablet strategy for 2014.

Gome signed a procurement order of nearly one million tablets with mainstream Windows tablet manufacturers, including Acer, Asus, and Lenovo. Meanwhile, the company plans to open 800 Windows tablet experience centers, aiming to provide one-stop services to consumers.

Gome will use its online and offline sales network and Microsoft's Windows operating system platform to integrate the global customization experience and resources of Chinese manufacturers to jointly promote the development of Chinese tablet market.

Consumers will be able to select Windows tablets with various sizes ranging from 7-inch to 21-inch from Gome's online and offline stores. At the same time, Gome will launch a promotion campaign and the price of 7-inch Windows 8 tablet will be as low as CNY699.

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