Chinese telecom device maker Huawei plans to open 100 specialty stores in Malaysia in 2014 as it aims to establish itself as a top smartphone brand.
According to reports in Malaysian local media, Huawei is implementing a series of advertising and marketing plans in Malaysia to strengthen its brand influence and enhance its sales in the country prior to this retail launch.
Huawei currently has 34 physical stores in Malaysia, where the Chinese company has a 4% market share. Gary Xu, Huawei's consumer business group director in Malaysia, said that Huawei will continue to enhance its investment in the Malaysian consumer market to gain consumer confidence by launching more quality products and services to improve the company's global business development speed.
According to Xu most local consumers did not know the brand when Huawei entered the Malaysian market two years ago. But he says the company's quality products and services, and professional team gave the company remarkable progress in this marketplace.
Xu also revealed that Huawei plans to provide more products to consumers in October. The company will build an e-commerce platform in Malaysia as well to improve its brand awareness and expand sales channels.