Business Intelligence on Retailing, Franchising, and Consumerism in China

Starbucks Will Open Seven Starbucks Reserve Stores In China

Starbucks recently announced a new strategy for the Chinese market in which it will bring a new lineup of Starbucks Reserve coffees and an interactive coffee bar to seven stores in Beijing, Shanghai, Guangzhou and Shenzhen.

Starbucks Reserve stores are the company's top coffee supplying stores and they offer the most exquisite coffees that Starbucks purchases around the world. The first four Starbucks Reserve offerings in China include Hawaii Ka'u Coffee, Peru Chonti Coffee, Panama Los Cantares Estate Coffee, and Malawi Peaberry Sable Farms Coffee.

According to Starbucks, the stores in China that carry Starbucks Reserve coffee will feature coffee-forward designs, including an interactive coffee bar, where customers can discover different types of brewing methods. Customers will have the opportunity to spend more time to explore Starbucks coffees, ask questions, and purchase their favorite brewing equipment and packaged coffee for home use.

Starbucks Reserve coffees are currently available in 25 countries and regions, including the U.S., Canada, United Kingdom, Netherlands, Korea, and Japan.

Image Credit: TonyV3112

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