Business Intelligence on Retailing, Franchising, and Consumerism in China


Giorgio Armani Opens First Store In Chengdu

Armani Group is cooperating with Macau Rainbow Group in the opening of a new Giorgio Armani store in Chengdu, Sichuan.

This outlet is the first Giorgio Armani store in the city. Located near the Chengdu International Finance Square, this new Giorgio Armani store has an area of over 600 square meters, providing men's and women's apparel and accessories such as shoes, bags and small leather goods.

The interior of the store is designed by Giorgio Armani and his interior architect team. By combining craftsmanship and modern style, the new store provides an environment for the display of men's and women's apparel and accessories.

So far, Armani Group has developed 168 retail stores in China. As one of the leading fashion and luxury groups in the world, Armani Group is engaged in the design, manufacturing, distribution, and the retail sales of fashion and casual living products. Its products cover apparel, accessories, glasses, watches, and jewelry.

Financial and investment terms of the relationship with Macau Rainbow Group were not released.







Image Credit: Stacey Newman


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