Business Intelligence on Retailing, Franchising, and Consumerism in China

China's Bright Food Formally Enters Olive Oil Market

Shanghai Yimin No.1 Foods, a subsidiary of Bright Food Group, has completed an equity settlement with Salov Group in Milan, Italy, marking its successful acquisition of a 90% stake in this Italian olive oil maker and its formal entry into the olive oil market.

This is reportedly the first time for Bright Food to operate an overseas acquisition via the China (Shanghai) Pilot Free Trade Zone platform.

Salov Group specializes in the manufacturing and sales of olive oil and its well-known olive oil brand Filippo Berio has a history of nearly 150 years. Headquartered in Tuscany, Italy, Salov Group currently has operating revenue of about EUR330 million and its products are sold in over 60 countries and regions around the world. In addition, its products are leading the markets in Italy, U.S. and U.K.

Pan Jianjun, spokesperson of Bright Food, previously revealed that Salov Group's Filippo Berio brand had already entered the Chinese market via Yimin Group and is available in Metro and Shanghai First Food Mall.

The Chinese olive oil industry is in its emerging stage with Chinese edible oil giants Cofco, Luhua, and Jinlongyu already entering the olive oil sector.

Image Credit: nndrln

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