Business Intelligence on Retailing, Franchising, and Consumerism in China

Starbucks Opens First Flagship Store In Central China

Starbucks China recently announced that the company's first flagship store in Southwest and Central China regions has been officially opened in Chengdu, Sichuan.

Meanwhile, the cafe chain launched a talent communication program specially designed for Chinese store partners and employees that aims to further improve the partner experience.

Locating at Sino-Ocean Taikoo Li Chengdu, the new Starbucks flagship store shows the company's enthusiasm for coffee and its respect for local culture and tradition. At the same time, as Starbucks' eighth Reserve store in China, this new outlet will also provide the most exquisite coffees and bring top coffee experience to local consumers.

All partners at the store are reportedly Starbucks coffee masters. Those baristas have completed a rigorous certification process and have earned the distinguished black apron after an intensive coffee skills and knowledge training. At present, there are 6,000 coffee masters in China.

To help partners further improve their coffee skills and professional standards, enrich their experience, and continue to realize its commitment in the Chinese market, Starbucks announced the launch of a talent communication program named "Starbucks Talent Exchange Program", which is specially designed for its store partners in China. In 2015, eligible Starbucks partners will have the opportunity to apply for a work exchange program within China or internationally.

Image Credit: dailin

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