Chinese B2C e-commerce website JD.com officially opened its first comprehensive service center in Taiyuan, Shanxi province to provide super-fast services to consumers.
As an important regional service center, the JD Taiyuan comprehensive service center is established with the ideas of better serving customers and improving customer satisfaction. Located in a prosperous commercial area, the new comprehensive service center has various functions, including computer and digital products display and trials, pick-up for online shopping products, and post-sales maintenance.
The comprehensive service center is JD's new move for channel expansion, following its rural service centers and campus service sites. It aims to provide citizens in small- and medium-sized cities with first-tier city shopping experiences.
Shao Jiwei, JD's general manager for North China region, said that JD.com is currently one of the largest B2C Internet shopping platforms in China. By opening offline physical stores, the company can apply its price, distribution, and post-sales advantages while eliminating consumers' concerns for online shopping. Shao revealed that the company will open four comprehensive service centers in Shanxi province in the future.