Business Intelligence on Retailing, Franchising, and Consumerism in China

Apple Expands Trade-in Service In Mainland China

Apple has launched a "reuse and recycling project" in mainland China which will support the trade-in of iPad and iPhone products.

Apple said that iPad and iPhone users can evaluate their old devices in Apple Stores and gain corresponding rebates when purchasing new iPad and iPhone devices.

The company the trade-in project is only available in physical Apple Stores, and they will not accept non-Apple products for the trade-in. In addition, the service currently only support devices purchased in mainland China, Hong Kong, Macau, and Taiwan.

The entire valuation process will last less than 15 minutes. An iPhone 5 with an intact appearance is valued at about CNY1,500 and an iPhone 4 is only CNY250.

An employee from an Apple Store revealed that they will not consider storage differences when recycling devices, which means the valuation price for 16GB and 64GB is the same.

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