Business Intelligence on Retailing, Franchising, and Consumerism in China

Greater China Contributed 20.9% Sales To Tod's In Q1 2015

Tod's Group, an Italian maker of luxury shoes and other leather goods, announced its financial report for the first quarter of 2015, which indicated that the Greater China market contributed 20.9% of the total sales of the group.

The group's sales reached EUR257.7 million during the first quarter of 2015, marking a year-on-year increase of 1.5% from EUR253.8 million. Its sales in Italy accounted for 34.8% of the total sales of the group, followed by the European market outside Italy and the Greater China market.

In regards to the Greater China region, the group revealed that the total sales in this region were EUR53.9 million during the reporting period, a year-on-year decrease of 15%, and the region contributed 20.9% sales of the group. The report further revealed that Tod's stores customer traffic and consumption saw a large decrease in Hong Kong and Macau. The group said that the Hong Kong retail market was affected by Chinese government's anti-corruption campaign. In addition, the rental costs in Hong Kong were too high.

Though the group's performance in Hong Kong and Macau saw a decline, its sales in mainland China increased during the reporting period. Its sales in mainland China reportedly accounted for half of its sales in Greater China.

So far, Tod's Group has 79 self-owned stores in Greater China, including 67 in mainland China, 11 in Hong Kong, and one in Macau. It has 25 franchised stores in this marketplace. In 2015, the group plans to open new self-owned stores in Chongqing and Zhengzhou as well as one new franchised store in Sanya.

Tod's Group currently operates several brands, including flagship brand Tod's, Roger Vivier, Hogan, and Fay.

Image Credit: August_0802

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