Business Intelligence on Retailing, Franchising, and Consumerism in China

Lafayette Gourmet Opens Beijing Flagship Store

Lafayette's well-known French food supermarket Lafayette Gourmet has opened a flagship store in Beijing and marked its entry into the Chinese market.

I.T Group chairman and executive president Shen Jiawei; French ambassador to China Maurice Gourdault-Montagne; and Lafayette Group department store division executive president Nicolas Houze attended the opening ceremony.

The new Lafayette Gourmet supermarket is located on the fifth floor of Lafayette Beijing flagship department store. It is reportedly the largest French imported food specialty store in Beijing. All ingredients and food sold in this supermarket are directly shipped from Europe and over 80% are from France.

Apart from the French food supermarket, Lafayette Beijing flagship department store also features a 7,000-square-meter dining area, covering different floors. Over ten restaurants will present food from different parts of the world to local consumers.

Paul Burke, chief executive officer of Lafayette China, said that the French food supermarket is an important step for Lafayette's food and beverage brand portfolio adjustment. Lafayette department store has been striving to make fashion become within reach. They will not only provide the latest fashion information and products to customers, but also will improve extra shopping experience.

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