Business Intelligence on Retailing, Franchising, and Consumerism in China

Chinese Tourists Still Sa Sa's Main Cosmetics Revenue Driver

Cosmetics retail group Sa Sa International's annual turnover increased by 2.7% year-on-year from HKD8.756 billion to HKD8.993 billion; while its net profit decreased by 10% year-on-year from HKD935 million to HKD839 million.

The group also revealed that they will launch online-to-offline business in Hong Kong.

According to the financial report for 2015 financial year ended March 31, 2015, Sa Sa continued to lead the Hong Kong and Macau markets during the reporting period. At the same time, Chinese mainland tourists visiting Hong Kong were still the main driver for the group's sales increase. The group reported 10.2% sales increase during the first half of financial year 2015; however, its sales during the second half were unsatisfactory.

The turnover of Sa Sa's e-commerce business increased by 5.6% to HKD416 million during the 2015 financial year.

The group said that they will develop the O2O model in the future to enhance the cooperation between online platform and physical stores. They will first launch the O2O business in Hong Kong and gradually expand into other marketplaces.

Image Credit: Lewis Tse Pui Lung

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