Maternal and child supplies e-commerce site Beibei.com announced that they will invest CNY500 million in the next 12 months to support 1,000 quality brands which have monthly sales of over CNY1 million.
Zhang Lianglun, founder and chief executive officer of Beibei.com, said that the company will support those selected Chinese maternal and child brands.
Beibei.com started collecting related brand data since its launch, which is the preparation for this newly announced project. The 1,000 enterprises will be mainly Chinese local brands. Beibei.com will evaluate their product quality, brand strength, matching degree with Beibei.com and market reputation.
To support this project, Beibei.com will have a special buyer team to select good brands and products for consumers, implement price and quality control, and recommend those products to consumers via the platform of Beibei.com. With this process, consumers can rapidly find what they want and those brands can improve their exposure.
Zhang Longzhu, head of public relations of Beibei.com, said that many brands do not know how to sell online, due to lack of experience and capacity. Beibei.com's new project aims to help those brands gain success on the e-commerce platform.