Business Intelligence on Retailing, Franchising, and Consumerism in China

Adidas Plans New Super Brand Center In Hong Kong In 2016

International sportswear provider Adidas announced that they will open their sixth Adidas Brand Center in the world in Hong Kong's Central district during the first half of 2016.

In addition, the company will open their first Hong Kong Sport Performance flagship store in Causeway Bay and the second is expected to open in Tsim Sha Tsui.

Located at No.36 Queen's Road Central, the new Adidas Brand Center has an area of about 1,600 square meters. This site was formerly rented by Coach and closed due to the declining luxury market prospects in Hong Kong. However, Adidas said they are optimistic about Hong Kong's sports fashion market and this location. The company hopes the new Adidas Brand Center, along with the two Sport Performance flagship stores, can be Hong Kong's new vigorous sports landmarks.

Prior to this, Adidas' chief executive officer Herbert Hainer said the year of 2016 would become the brand's record setting year.

Financial details of Adidas' investment in Hong Kong were not released.

Image Credit: TonyV3112

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