Business Intelligence on Retailing, Franchising, and Consumerism in China

Metro China Sales Up 17.4% In 2014/15 Fiscal Year

Germany's Metro Group says during 2014/15 financial year ended September 30, 2015, the group realized sales of EUR59.219 billion, a year-on-year decrease of 1.2%.

Meanwhile, its sales in the Chinese market still maintained a growth trend, representing a year-on-year increase of 17.4% to EUR2.662 billion.

According to the company's financial report, Metro opened six new cash and carry malls and upgraded 22 sites in China over the past financial year. At present, the company has 82 malls and about 11,900 employees in China.

Cash and carry is the core business of Metro Group and it started from 1964. The group is now trying to transform this traditional business and add delivery services. During the 2014/15 financial year, Metro's delivery sales increased by 13.7% to EUR3.1 billion, accounting for 10.6% of its total sales.

In addition, Metro implemented digital transformation to its cash and carry business and cooperated with Internet enterprises in China and America for e-commerce. In September 2015, Metro reached a strategic cooperation with Alibaba to provide European imported products to Chinese consumers via a cross-border e-commerce platform.

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