Business Intelligence on Retailing, Franchising, and Consumerism in China


China's 361 Degrees Net Profit Up 30.2% In 2015

Chinese sportswear maker 361 Degrees Group published its financial report for 2015 in Hong Kong, stating that its turnover reached CNY4.459 billion in 2015, a year-on-year increase of 14.1%; its gross profit was CNY1.823 billion; its gross margin was 40.9%; and its net profit attributable to shareholders was CNY518 million, a year-on-year increase of 30.2%.

Meanwhile, by December 31, 2015, the company had distribution in 7,208 stores.

The company said their children's wear business showed strong performance. Since its launch in 2009, 361 Degrees' children's wear business achieved profit in six consecutive years. In 2015, its performance saw a year-on-year increase of 16% to nearly CNY600 million, accounting for 13.2% of the total operating revenue of the group. The number of children's wear stores increased to 2,350.

361 Degrees will continue to cooperate with the Finnish top outdoor brand One Way and promote three product series, which are for cycling, skiing, and outdoor adventure. At present, One Way has 47 owned stores in 23 Chinese cities, including Beijing, Shanghai, and Shenzhen.

In the e-commerce sector, 361 Degrees is gradually improving the diversity and uniqueness of its e-commerce products. The e-commerce platform has also become an important channel for the company to launch smart products like smart shoes. So far, 361 Degrees' online products and traditional store products each account for half of the business.

In addition, 361 Degrees is actively developing new businesses and expanding overseas markets. By December 11, 2015, the company had 116 sales sites in America, 415 sales sites in Brazil, and 30 sales sites in Europe. Ding Wuhao, president of 61 Degrees, revealed that as an official partner of the Rio 2016 Summer Olympic Games, the company will fully expand the overseas markets with this opportunity.







Image Credit: Daxiao Productions


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