Business Intelligence on Retailing, Franchising, and Consumerism in China


L'Oreal Launches New Shampoo Brand In China

The world's leading cosmetics group L'Oreal launched a new shampoo brand in the Chinese market called Ultra Doux, which is now available in Wal-Mart stores across the country.

Targeting the Chinese market, Ultra Doux offers a total of 43 products within five series, with a price range from CNY20 to CNY80. Its positioning eyes the medium-end market. In regards to marketing appeal, Ultra Doux features natural and organic characteristics.

Ultra Doux is a brand under Garnier and its products are sold in markets like France, U.K., Russia, and Germany. Garnier was acquired by L'Oreal in 1985.

L'Oreal's market share expectation for Ultra Doux is 2.8% after 12-month operation in China. This is a little higher than the market share of L'Oreal Paris in 2014, which was 2.5%.

According to information from L'Oreal, the Ultra Doux products will be sold in supermarkets, cosmetics specialty stores, and e-commerce platforms in China.





Be the first to comment on "L'Oreal Launches New Shampoo Brand In China"

Leave a comment

Your email address will not be published.


*




  Other China News

ChinaTechNews.com:

China's Meizu Gives Up On Shenzhen And Returns To Zhuhai

Baidu Ventures Closes First Investment Project With 8i

Didi Chuxing Announces 2017 Strategies, New Organizational Structure

Baidu's Latest Acquisition Strengthens Its Smart Home Services


GreenChinaTech:

Chinese Electric Bus Manufacturer Lands USA Deal

American Electric Car Manufacturer To Build In China

U.S. Clean Water Company Makes Chinese Inroads

GE Will Promote Wind Power Through New Chinese Education Center


ChinaSourcingNews.com:

Tiantian Express Sells To Rival In China

Coca-Cola To Sell Chinese Bottling Business

Qualcomm Sets Up Semiconductor Test Factory In Shanghai

Best Logistics Closes Good Investment For International Expansion