Business Intelligence on Retailing, Franchising, and Consumerism in China

Johnson & Johnson Launches New Skin Care Brand In China

Johnson & Johnson announced that the company will introduce its skin care brand Aveeno into the Chinese market.

Aveeno features natural oat ingredients. Founded in 1945, Aveeno was launched in the Canadian market in 1950 and entered France in 1967. In 1999, Aveeno was acquired by Johnson & Johnson and the company developed adult and baby series products in 2000.

At present, the only official sales channel of Aveeno in China is its overseas flagship store on According to the information from the Tmall flagship store, Aveeno offers seven products in China, including adult and baby body care products, and the prices are ranging from CNY75 to CNY119.

Xie Bing, president of personal care business of Johnson & Johnson in China, said that based on the observation of Chinese consumer habits, the company will initially focus on e-commerce channels and they first started with an Aveeno overseas flagship store on Tmall. In the future, the company will gradually develop more online channels.

In 2014, Aveeno's body moisturizer products achieved sales of over USD100 million in America and ranked in the top three by market share. In North America, Aveeno's product lines cover body care, facial care, sunscreen, and hair care. At the same time, Aveeno has a special product line for babies and it covers over 100 products.

Be the first to comment on "Johnson & Johnson Launches New Skin Care Brand In China"

Leave a comment

Your email address will not be published.


  Other China News

AutoNavi, Delphi Reach Deal

Hisense's Net Profit Down 47.39% In First Three Quarters Of 2017

Airbnb China Head Resigns

DMG To Buy China Rights Of Forbes Brand


Chinese Electric Bus Manufacturer Lands USA Deal

American Electric Car Manufacturer To Build In China

U.S. Clean Water Company Makes Chinese Inroads

GE Will Promote Wind Power Through New Chinese Education Center

JD To Build Global Logistics Headquarters In Xi'an

Wumart, AGS Sign Agreement For Seafood Direct Procurement

India Gains Second Factory From China's Xiaomi

85% of Indian Staff To Lose Jobs At China's LeEco