Guangzhou, China, October 28, 2016 /ChinaNewswire.com/ - For Their Eyes Only charity ride has kicked off in China. Up to 20 riders from AccorHotels Greater China and partner organizations started the journey from Pullman Zhuhai this morning.
The team will ride 350 kilometers in the coming three and a half days with stops in counties of Heshan and Sihui and arrive at Sofitel Guangzhou Sunrich during noon time on Oct.31.
This charity campaign aims to support Stay for Brightness corporate social responsibility programme partnered between AccorHotels and Orbis in Greater China. The proceeds from the charity event will be donated to NGO Orbis to help subsidize the various projects to help children living in rural China to regain their eyesight.
AccorHotels is a world-leading travel & lifestyle group and digital innovator offering unique experiences in more than 4,000 hotels, resorts and residences, as well as in over 2,600 of the finest private homes around the globe. The group has been in China market for over 30 years and now has over 180 operating hotels in more than 70 cities in the region with portfolio including internationally renowned luxury brands as Raffles, Fairmont, Sofitel Legend, Sofitel, MGallery by Sofitel, Pullman and Swissôtel, midscale brands as Novotel and Mercure, popular economy brands including ibis and ibis Styles, as well as regional brands such as Grand Mercure and The Sebel, covering a full spectrum of markets.
Orbis is a nonprofit humanitarian organization that works in developing countries to save sight worldwide. Orbis prevents and treats blindness through hands-on training, public health education, improved access to quality eye care, and partnerships with local health care organizations in an effort to eliminate avoidable blindness. To learn more about Orbis, please visit www.orbis.org.
About Stay for Brightness
“Stay for Brightness” is a three-year corporate social responsibility (CSR) programme run between 2014 and 2016. Developed and launched by AccorHotels in Greater China in conjunction with Orbis, the programme aims to support Orbis to prevent avoidable blindness by building a comprehensive pediatric treatment network in Greater China for children in need of affordable quality eye care services and training facilities for ophthalmologist and specialist doctors through donations in cash and in kind.Source: Accor Greater China