Business Intelligence on Retailing, Franchising, and Consumerism in China


NetEase's Kaola.com To Invest CNY400 Million To Create Overseas Shopping Festival

NetEase's online overseas shopping platform Kaola.com will spend CNY400 million to launch a November 11 super foreign goods festival.

November 11 is a consumer shopping holiday started by Alibaba a few years ago to spur online shopping. So NetEase's push is a sign it plans to compete with the larger e-commerce rival.

Kaola.com will introduce over 3,000 brands and over 2,000 kinds of products from more than 70 countries and regions to Chinese shoppers. Those products are available for pre-sale starting from October 21, 2016.

Apart from Kaola.com, NetEase's full line of products, including news, email, and cloud music platforms, will participate in this festival. Meanwhile, its cooperating partners like Ctrip, China Merchants Bank, ICBC, and Smzdm.com, will also implement various activities to support NetEase's overseas shopping promotion.

Commenting on the November 11 shopping festival, Zhang Lei, chief executive officer of Kaola.com, said that they hope to bring surprises to consumers and they also hope the foreign brands and Chinese consumers can achieve better synergy via Kaola.com.






Be the first to comment on "NetEase's Kaola.com To Invest CNY400 Million To Create Overseas Shopping Festival"

Leave a comment

Your email address will not be published.


*




  Other China News

ChinaTechNews.com:

AutoNavi, Delphi Reach Deal

Hisense's Net Profit Down 47.39% In First Three Quarters Of 2017

Airbnb China Head Resigns

DMG To Buy China Rights Of Forbes Brand


GreenChinaTech:

Chinese Electric Bus Manufacturer Lands USA Deal

American Electric Car Manufacturer To Build In China

U.S. Clean Water Company Makes Chinese Inroads

GE Will Promote Wind Power Through New Chinese Education Center


ChinaSourcingNews.com:

JD To Build Global Logistics Headquarters In Xi'an

Wumart, AGS Sign Agreement For Seafood Direct Procurement

India Gains Second Factory From China's Xiaomi

85% of Indian Staff To Lose Jobs At China's LeEco