Business Intelligence on Retailing, Franchising, and Consumerism in China

Decathlon To Open New Flagship Store In Luoyang

French sports supplies retailer Decathlon will open a new flagship store in Luoyang, Henan province, which will become the company's largest flagship store in Central China.

The new flagship store is also Decathlon's second site in Luoyang following the one already opened on Kaiyuan road.

Located at the intersection of Huashan road and Hangong road in Xigong district, this new Decathlon flagship store covers a total area of 15,932 square meters. On the completion of the project, its store area will reach 13,000 square meters and it will provide a large parking area and a free playground.

This new project is Decathlon's first two-story full steel structure store in China and it conquered many technical difficulties. The steel structure store features simple structure, energy saving, and environmental protection capabilities.

Decathlon is a full industrial chain sports supplies group that integrates research and development, design, manufacturing, logistics, and retail. Founded in 1976 in Lille, France, the company opened over 1,300 stores in 32 countries and regions over the past 40 years. By the end of 2016, Decathlon will have 220 stores in China, covering nearly 100 cities in the country. The company has about 12,000 employees in China.

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