Business Intelligence on Retailing, Franchising, and Consumerism in China

DJI Places Fourth Global Flagship Store In Shanghai

Chinese drone maker DJI opened its fourth global flagship store n the Shanghai Xintiandi commercial area.

The new flagship store in Shanghai is also the company's second in mainland China. Prior to this Shanghai opening last month, DJI already launched flagship stores in Shenzhen, Seoul, and Hong Kong.

DJI's vice president Xu Huabin explained to local media that Shanghai has the advantage to cover Jiangsu, Zhejiang, and Shanghai markets and there are a lot of fans for image and visual technology in those markets, which is good for the sales and promotion of DJI's products.

Located in Shanghai Xintiandi commercial area, DJI's new flagship store has two floors and a total operating area of over 500 square meters. It displays DJI's full series of products. On the first floor, a 20-square-meter area is opened for flight demonstration and the technical support center is responsible for answering technical questions. On the second floor, a SkyPixel gallery is showing beautiful aerial pictures from all over the world. The training venue in the store can also hold various activities.

Xu said for global aerial image enthusiasts, DJI's flagship store is not only a product purchase channel, but also the platform for learning latest drone technologies, sharing aerial photography experience, and exchanging ideas.

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