Business Intelligence on Retailing, Franchising, and Consumerism in China

Carrefour Taps O2O Platform In Wuhan

Carrefour's Hubei regional office announced the launch of its Carrefour online store, which is the online-to-offline business of this French retailer.

This marks Carrefour's latest O2O e-commerce market development in China, following similar moves in Beijing, Shanghai, Chengdu, Kunming, Wuxi, and Jiangsu.

At present, Carrefour has nine hypermarkets in Wuhan. With the launch of the O2O business, the company will be able to integrate its offline store resources. Carrefour will use those physical stores as sub-warehouses and distribution sites and the orders placed via the online store or mobile app will be pushed to the nearest store and the goods will be delivered by SF Express.

For orders below CNY50, customers need to pay a CNY15 courier fee; for orders between CNY50 and CNY128, customers need to pay a CNY5 courier fee; while orders above CNY128 will enjoy free shipping.

A representative from Carrefour said that the online store has 12,000 kinds of products, while the physical stores provides more than 50,000 kinds of products. Products in the online store will be sold at the same prices as those in physical stores.

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