Business Intelligence on Retailing, Franchising, and Consumerism in China

Wumart, Evergrande Reach Strategic Cooperation In Guangzhou

Beijing-based supermarket operator Wumart Group and Guangzhou-headquartered Evergrande Group signed a strategic cooperation agreement in Guangzhou.

Under the agreement, the two parties will jointly promote the expansion of community full-channel shopping service centers by applying effective methods like cloud computing, big data, visualization, and mobile payments. Those shopping service centers are expected to become the indispensable basic living facilities, important lifestyle sites, and major lifestyle portals for community citizens.

According to Chong Xiaobing, vice president of Wumart Group, the cooperation between Wumart and Evergrande will not be limited to the East China region, instead they will implement nationwide cooperation. Based on its successful experience in the retailing business, Wumart will realize cooperation with Evergrande in various models.

Wumart started actively embracing the Internet two years ago. By using cloud computing, big data, visualization, and mobile payment, the company rapidly developed into a new retailer featuring high integration of online and offline and full-channel logistics.

Wumart opened 60 new outlets in 2016, including 27 hypermarkets. Its store expansion was faster than that in 2015.

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