Business Intelligence on Retailing, Franchising, and Consumerism in China

Alibaba, Marriott To Set Up JV In China

Alibaba Group and Marriott International announced a comprehensive strategic deal.

Under the cooperation, the two parties will establish a joint venture to operate Marriott's online Chinese-language official platforms, including Marriott's Chinese official website, Marriott's Chinese mobile app, and Marriott's flagship store on Alibaba's tourism platform

At the same time, Marriott Group's member system will interoperate with Alibaba's "88 member system".

The joint venture will explore the world's top tourism destinations. With Marriott's hotels as its focus, it will integrate surrounding tourism resources to design and launch personalized travel package programs.

Zhang Yong, chief executive officer of Alibaba Group, said that Alibaba Group is honored to reach a strategic cooperation with U.S.-based Marriott International. They hope the combination of Alibaba's rich consumer data and Internet technologies with Marriott's unparalleled professional hotel management will create an amazing chemistry to create a benchmark for the world's hotel industry.

Arne Sorenson, president and chief executive officer of Marriott International, said that they admire Alibaba's professional abilities in big data and Internet technologies and they are optimistic about the Chinese market. Basing on the joint venture, Marriott and Alibaba will integrate their online and offline assets and talents to improve the worldwide tourism experience for Chinese consumers.

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