Business Intelligence on Retailing, Franchising, and Consumerism in China

French Luxury Brand Transcends Fake Goods With Chinese E-commerce Entry

French luxury brand YSL will start online sales in China through a deal reached with

This move by the French firm marks an important step for the brand's expansion in the rapidly growing Chinese market. Francesca Bellettini, chief executive officer of YSL, said that they will cooperate with British online fashion retailer Farfetch and sell their products on the online platform jointly established by Farfetch and the Chinese e-commerce company JD.

YSL's new move indicates that the importance of Chinese luxury market has exceeded their worries about fake products. YSL said the cooperation between Farfetch and JD helps ease their worries about fake products in China.

Bellettini said it is YSL's basic requirement to protect the brand against fake products. Their agreement with Farfetch will ensure that their customers can enjoy secure shopping experiences and effective services.

Financial terms of the deal were not released.

1 Comment on "French Luxury Brand Transcends Fake Goods With Chinese E-commerce Entry"

  1. Maybe the solution to combat the fake markets is to mass serialise the original goods and empower the customers to check the originality and other product’s characteristics. Serialization is by far the most powerful and cost effective anti-counterfeit solution. Solutions such as the one offered by my-validactor are immediately available, easy to implement and at a cost near to zero.

Leave a comment

Your email address will not be published.


  Other China News

AutoNavi, Delphi Reach Deal

Hisense's Net Profit Down 47.39% In First Three Quarters Of 2017

Airbnb China Head Resigns

DMG To Buy China Rights Of Forbes Brand


Chinese Electric Bus Manufacturer Lands USA Deal

American Electric Car Manufacturer To Build In China

U.S. Clean Water Company Makes Chinese Inroads

GE Will Promote Wind Power Through New Chinese Education Center

JD To Build Global Logistics Headquarters In Xi'an

Wumart, AGS Sign Agreement For Seafood Direct Procurement

India Gains Second Factory From China's Xiaomi

85% of Indian Staff To Lose Jobs At China's LeEco