China's online retail world is facing a fractured partnership as a leading shopping site ends an agreement with a top payment site.

Chinese B2C e-commerce website 360buy.com has announced that it has launched a campaign starting from June 1, 2011, to return 3% of its sales of books to the original writers.

Liu Qiangdong, chairman and chief executive officer of the Chinese Internet B2C shopping website 360buy.com, has announced the official launch of a new overseas sales business.

According to the quarterly monitoring of China's Internet B2C market released by Analysys International, in the fourth quarter of 2007, the total market scale of China's B2C business reached RMB1.297 billion, an increase of 9% compared with the same period of 2006. Dangdang, Joyo Amazon and 360buy were among the top winners.