Retailing, Franchising, and Consumerism Business Intelligence in China

ice cream

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Yili Net Profit Up 42.49% In China

Chinese dairy company Yili announced its performance results for 2011, stating that the company realized total operating revenue of CNY37.451 billion during the reporting period, a year-on-year increase of 26.25%.







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Baskin-Robbins To Expand Stores In China

Baskin-Robbins, one of the world's largest ice cream chains, has established a strategic partnership with Shaanxi Stellerich Food and Restaurant Co., Ltd. to jointly explore the mainland China market in the eastern and northwestern areas.