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		<title>Li Ning Wins Brand Awareness At Beijing Olympics</title>
		<link>http://www.chinaretailnews.com/2008/09/08/1454-li-ning-wins-brand-awareness-at-beijing-olympics/</link>
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		<pubDate>Sun, 07 Sep 2008 19:30:52 +0000</pubDate>
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				<category><![CDATA[Clothing]]></category>
		<category><![CDATA[Adidas]]></category>
		<category><![CDATA[apparel]]></category>
		<category><![CDATA[Beijing]]></category>
		<category><![CDATA[brand awareness]]></category>
		<category><![CDATA[consumer survey]]></category>
		<category><![CDATA[Li Ning]]></category>
		<category><![CDATA[McDonald's]]></category>
		<category><![CDATA[Mediaedge:cia]]></category>
		<category><![CDATA[Olympics]]></category>
		<category><![CDATA[sponsorship]]></category>
		<category><![CDATA[sports-wear]]></category>

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		<description><![CDATA[In terms of increased brand awareness Chinese sportswear retailer Li Ning was a clear Olympic winner &#8212; despite the UDS866 million invested in sponsorship by 12 global brands, including Adidas which is an official Olympic sponsor. Research from Mediaedge:cia; which commissioned surveys of 1,000 consumers in Beijing, Shanghai, and Guangzhou before, during, and after the [...]]]></description>
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