To ensure consumers can watch the Olympic Games while shopping, Suning has set up Olympic broadcasting areas in its 600 stores across China.

To ensure food safety during the 2008 Beijing Olympic Games, Shandong Bureau of Quality and Technical Supervision will promote a food safety tracking system in major food manufacturers' premises across the province.

Metro says it has established partnership with 15 Olympic suppliers, including some Olympic official catering service providers.

According to Lai Shixian, COO of Anta Sports Products, the company plans to open 600 new shops in Mainland China and the total number of its shops will reach 5,300.

Asahi Breweries and Itochu Corporation have announced the establishment of a milk company in Shandong Province, China.

ITAT, the international apparel brand and department store chain, has signed a strategic cooperation agreement with Sports Direct in Shenzhen.