Posts Tagged ‘ sponsorship ’

China's Li Ning Revenue Up 53.8% In 2008

Mar 24th, 2009 | By ChinaRetailNews.com Editor | Category: Clothing

Chinese sports products giant Li Ning has published its financial report for 2008, which states that due to the 2008 Beijing Olympic Games, the company made total revenues of CNY6.69 billion in 2008, a year-on-year increase of 53.8%.

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Li Ning Wins Brand Awareness At Beijing Olympics

Sep 8th, 2008 | By ChinaRetailNews.com Editor | Category: Clothing

In terms of increased brand awareness Chinese sportswear retailer Li Ning was a clear Olympic winner — despite the UDS866 million invested in sponsorship by 12 global brands, including Adidas which is an official Olympic sponsor.

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