Business Intelligence on Retailing, Franchising, and Consumerism in China


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China's Li Ning Revenue Up 53.8% In 2008

Chinese sports products giant Li Ning has published its financial report for 2008, which states that due to the 2008 Beijing Olympic Games, the company made total revenues of CNY6.69 billion in 2008, a year-on-year…

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Li Ning Wins Brand Awareness At Beijing Olympics

In terms of increased brand awareness Chinese sportswear retailer Li Ning was a clear Olympic winner — despite the UDS866 million invested in sponsorship by 12 global brands, including Adidas which is an official Olympic…

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