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		<title>China&#039;s Li Ning Revenue Up 53.8% In 2008</title>
		<link>http://www.chinaretailnews.com/2009/03/24/2467-chinas-li-ning-revenue-up-538-in-2008/</link>
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		<pubDate>Mon, 23 Mar 2009 19:31:22 +0000</pubDate>
		<dc:creator>ChinaRetailNews.com Editor</dc:creator>
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		<category><![CDATA[Adidas]]></category>
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		<description><![CDATA[Chinese sports products giant Li Ning has published its financial report for 2008, which states that due to the 2008 Beijing Olympic Games, the company made total revenues of CNY6.69 billion in 2008, a year-on-year increase of 53.8%. The company said its earnings before interest, taxes, depreciation and amortization increased by 57% to CNY1.07 billion. [...]]]></description>
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		<title>Li Ning Wins Brand Awareness At Beijing Olympics</title>
		<link>http://www.chinaretailnews.com/2008/09/08/1454-li-ning-wins-brand-awareness-at-beijing-olympics/</link>
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		<pubDate>Sun, 07 Sep 2008 19:30:52 +0000</pubDate>
		<dc:creator>ChinaRetailNews.com Editor</dc:creator>
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		<category><![CDATA[Olympics]]></category>
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		<description><![CDATA[In terms of increased brand awareness Chinese sportswear retailer Li Ning was a clear Olympic winner &#8212; despite the UDS866 million invested in sponsorship by 12 global brands, including Adidas which is an official Olympic sponsor. Research from Mediaedge:cia; which commissioned surveys of 1,000 consumers in Beijing, Shanghai, and Guangzhou before, during, and after the [...]]]></description>
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