The Chinese tea leaf B2C e-commerce platform Maimaicha.com, which is operated by Shandong Huaxia Chalian, has announced that it has completed its A-round financing and gained nearly CNY100 million investments from four organizations in China.

According to the latest report published by World Luxury Association, in 2010 the total consumption in the Chinese mainland luxury market reached USD10.7 billion, excluding private jets, yachts or luxury cars, making the country the world's second largest consumer of luxury goods following Japan.

Lin Shengzhi, CEO of Shanghai Chamate Company Ltd., has revealed that Chamate plans to open another 30 retail tea dining outlets in 2011 and the central China and west China will be the next key development regions.

The Chinese time-honored tea leaf brand Beijing Wu Yutai Tea Company Limited has signed a cooperation agreement of intent with a Hong Kong company to implement a complete investigation and planning for its development and chain store expansion in Hong Kong.

The Chinese food and beverage firm Master Kong has published its annual financial report for 2009, stating that its operating revenue increased by 18.9% year-on-year to USD5.08 billion; however, the company saw the lowest growth since 2004.

American coffee retailer Starbucks has announced in Shenzhen that it has formally launched nine kinds of tea drinks in China, marking this coffee shop chain's entry into the huge Chinese tea drinks market.