Hong Kong Jewry brand Chow Sang Sang Jewellery has announced plans to invest CNY50 million in advertising to establish a new image in the Chinese mainland market.

Chinese electronics and home appliances retailer Gome has signed a five-year strategic cooperation agreement with the Japanese home appliances brand Sanyo and the two parties will implement in-depth cooperation in various areas, including information sharing, product development, marketing, sales management, and after-sales services.

Japan's leading audio-visual brand Pioneer started selling its LCD color TV products in the Chinese market at the end of last month.

Chinese electronics and home appliances retailer Gome and Japanese LCD screen maker Sharp have signed a strategic agreement in which Gome eyes sales of CNY6 billion Sharp LCD TVs from July 1 to the end of 2010.

The Chinese marketing company Acorn International Inc. and U.S.-based Guthy-Renker have entered into an exclusive agreement for Acorn to market Sheer Cover cosmetics in China.

According to information from the Chinese online home appliances store All3c.com, three Chinese TV makers, Skyworth, TCL, and Changhong, have signed direct supply agreements with the website to sell their products through All3c.com's Internet channel.