From July to September this year, CCFA was assigned by the Ministry of Commerce to conduct a survey on food safety in the China retailing industry. The finished survey contains responses from 1500 interviewees from Beijing, Shanghai, Shenzhen, Wuhan, and Chongqing.
The survey results indicate that food safety is an important buying decision for consumers and greater industry investment will bring positive returns.
The survey reveals current problems facing China retailers include incomplete government regulations and organizational inefficiencies.
Most retailers also lack integrated supply chain management policies, especially surrounding the transport of chilled goods.
Overall, the survey concludes that China retailers are in the early stages of development in food safety controls and can benefit from leveraging international best practices.