Retailing, Franchising, and Consumerism Business Intelligence in China

Starbucks Wins Chinese Trademark Dispute

Starbucks has won a trademark dispute in China, with the court fining a Shanghai coffee house company and ordering it to change its name because it is too similar to the American company's.

The Shanghai No. 2 Intermediate People's Court said Shanghai Xingbake Cafe Corp. Ltd. engaged in "illegitimate competition" by using Starbucks' Chinese name and imitating the design of its cafes.

Xing means star, and bake, or "bah kuh", sounds like bucks in spoken Mandarin Chinese.

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