Retailing, Franchising, and Consumerism Business Intelligence in China

Retail Giant Increases China Presence

Germany's Metro, the third largest trader and retailer in the world, is speeding up its expansion in China.

Only one week after the launching of an outlet in the Suzhou High-tech zone in east China's Jiangsu Province, Metro-Guangzhou Tianhe store, Metro's first cash-and-carry mall in Guangzhou, capital of south China's Guangdong Province, went into operation last Thursday.

The Guangzhou store is the third outlet Metro has opened in Guangdong Province and its 29th outlets in China.

The store offers more than 22,000 kinds of commodities and special services for hotels, catering businesses, small and medium retailers, factories, and other institutional and governmental purchasers. The Guangzhou mall has so far attracted 130,000 members.

Metro has steadily increased its presence in China since it entered the country in 1995. Currently, more than 90 per cent of commodities sold at Metro stores in China are purchased in China.

Metro plans to launch six to 10 stores in China each year in the coming three to five years, according to company sources.

Metro now has over 2,400 subsidiaries worldwide.

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